7/9/09

Morton's Kosher Salt Thinks We're All Slugs And Is Trying To Kill Us With Their On-The-Box Recipes



On the back of a 3 pound box of coarse kosher salt, this recipe is featured.
16 large shrimp
2 tablespoons soy sauce
1 tablespoon if fresh ginger
1 box of Morton Kosher Salt (3 pounds)

.... Three pounds? Are you serious? How much salt could actually come in contact with the surface of the shrimp and have an impact on flavor? There comes a point, say around one cup, where if you're using that much salt, you are either curing meat or retarded. The recipes goes on to have you pour the whole box of salt onto a baking sheet and bake the shrimp lying on the bed of salt, rendering 99% of all that salt useless and utterly wasted. Good job Morton's, I bet somebody, somewhere fell for your trick to sell more boxes of salt most people buy once a decade. But at what cost? Was it worth insulting and alienating all of your rational customers?